推崇 (tuī chóng): уважать

This old bookstore does not focus on selling bestsellers; instead, it esteems classic literature, and therefore attracts many people who truly love reading.

In music class, the teacher especially esteems Beethoven's symphonies, believing they represent the peak of classical music.

This restaurant esteems healthy eating; all dishes are low in oil and salt, so it is very popular with customers who care about wellness.

The company esteems teamwork and encourages employees to help each other rather than act on their own.