代言 (dài yán): to be a spokesperson; to be an ambassador (for a brand); to endorse

Meaning & Stroke Order

HSK 7verb

Word info

Pinyin
Meaning: to be a spokesperson; to be an ambassador (for a brand); to endorse
Characters: 2
Part of speech: verb
HSK level: HSK 7

Full definitions

to be a spokesperson
to be an ambassador (for a brand)
to endorse

Chinese explanation

指为某个商品、品牌或组织做宣传，以个人名义公开推荐或代表其形象
也泛指代表某人或某一方发表意见、表达立场。

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Character breakdown

HSK 5

to be a substitute for

Meaning unavailable yet.

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Example sentences

After this Olympic champion retired, many sports brands wanted to invite her to endorse their new products.

That cosmetics company spent a lot of money to have a movie star as its spokesperson, hoping to attract more young customers.

Because he had too much negative news, he lost all his endorsement contracts; now no company dares to have him as a spokesperson.

This mobile phone manufacturer invited three experts from different fields to endorse its products, emphasizing their professionalism and reliability.

Many famous athletes have endorsed international brands; this not only increased their income but also raised their profile.

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