品德 (pǐn dé): moral character

He not only excels academically but also has won his classmates' respect through his honest and trustworthy moral character.

When recruiting, companies not only look at ability but also place great importance on applicants' moral character and team spirit.

My parents taught me from a young age that a person's moral character is more important than money, and that I should be an upright and kind person.

This old teacher taught for a lifetime, and his noble moral character influenced countless students.