树立 (shù lì): to establish

The school helps students establish correct values by organizing volunteer services and community activities.

In the team, he works hard, hoping to establish a responsible image.

This athlete broke the world record at the Olympics, thereby setting a new benchmark.

In order to establish a good brand image, the company decided to invest more funds in public welfare promotion.

Teachers often encourage students to establish lofty ideals and strive for them.