男方 (nán fāng): the bridegroom's side; of the bridegroom's family

At the wedding, the groom's parents sat at the head table, while the bride's family sat beside them.

According to tradition, the groom's side should give betrothal gifts to the bride's side to show respect for her family.

Because of a job transfer on the groom's side, they decided to postpone the wedding until next spring.

When discussing the marriage arrangements, the groom's parents voluntarily offered to cover the cost of the wedding banquet.