经营 (jīng yíng): to manage, to operate

She has been running a small bookstore for ten years. Although she doesn't make much money, she is very content.

This couple runs a noodle shop in the city center, and business is booming.

Due to poor management, that company went bankrupt last year.

After quitting his job, he started running his own online store, selling handicrafts.

Running a restaurant requires a lot of energy; you have to worry about everything from purchasing to service.