创意 (chuàng yì): クリエイティブ

The creativity of this advertisement is very unique and attracted a lot of attention.

His creativity always surprises people, and his colleagues all admire him.

We need more creativity to solve this problem; we can't always use the old methods.

The creativity of this product comes from daily life, so it is very practical.

She won first place in this design competition with her outstanding creativity.