秘方 (mì fāng): 秘密のレシピ

The beef noodles at this small noodle shop are especially delicious. The owner says he adds a secret family recipe to the broth, so the taste is different from other places.

This cosmetics company claims that their face cream contains a unique secret formula that can make skin smooth immediately, but many customers feel the effect is not that amazing after using it.

Dr. Zhang, a traditional Chinese medicine doctor, has a secret remedy for treating coughs. It is said that he learned it from an old pharmacist, and many patients say it is very effective after trying it.

The roast chicken at this restaurant is marinated with a special secret recipe, so there are especially many people lining up every day; some even drive from other cities specifically to buy it.