不好意思 (bù hǎo yì si): รู้สึกอาย; รู้สึกน่าอาย; รู้สึกเสียใจ (ที่ทำให้คนอื่นลำบาก)

Sorry, I'm late.

He felt a bit embarrassed when speaking.

Excuse me, where is the restroom?

She felt embarrassed because she was praised.

I'm sorry, I forgot your name.

He was too embarrassed to refuse others' requests.

Sorry, I'm late.

He felt embarrassed to accept this gift.

She smiled sheepishly.

I'm really sorry to have kept you waiting so long.