喜好 (xǐ hào): ชอบ

Everyone has their own preferences; for example, I like reading, and he likes sports.

In order to cater to customers' preferences, this restaurant specially launched dishes with a variety of flavors.

His preferences are quite unique: he doesn't like watching movies, but he enjoys going to museums alone.

Although we have different interests, respecting each other's preferences is the foundation of friendship.